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What Makes a Successful Experiential Marketing Campaign?

Experiential marketing is one of the strongest ways a brand can engage with a consumer. Using events like fairs, festivals, and sporting events, companies can get real-time interaction and feedback with new audiences and current customers in a highly personalized, fun environment. But having a fun game or photobooth at your footprint isn’t enough to deliver bottom-line sales results. The cost of investing in experiential marketing is high--from...

What to Watch for in Experiential Marketing in 2018

Experiential marketing is no longer only for big companies with big budgets. Engaging, multi-channel and multi-touch experiences are now essential for any brand trying to make an impact. In direct marketing areas (DMAs), brands must work through direct-to-consumer events like fairs, festivals, and major sporting and entertainment activations to really move the needle. And while experiential marketing still requires a sophisticated level of...

Why You Can’t Trust Your Activation to an Intern

Interns are great. They’re extra hands, fresh perspectives, and new energy. Many of today’s interns are brand new graduates of various schools, equipped with optimism, savvy, and resilience. Undoubtedly, they’re an essential part of your team. Experiential marketing, like all marketing, is always in the process of change. We’re not quite sure what the evolution point will be, but one universal truth will always remain constant in marketing: If...