SponsorSource Blog
What Makes a Successful Experiential Marketing Campaign?
Experiential marketing is one of the strongest ways a brand can engage with a consumer. Using events like fairs, festivals, and sporting events, companies can get real-time interaction and feedback with new audiences and current customers in a highly personalized, fun...
What to Watch for in Experiential Marketing
Experiential marketing is no longer only for big companies with big budgets. Engaging, multi-channel and multi-touch experiences are now essential for any brand trying to make an impact. In direct marketing areas (DMAs), brands must work through direct-to-consumer...
Why You Can’t Trust Your Activation to an Intern
Interns are great. They’re extra hands, fresh perspectives, and new energy. Many of today’s interns are brand new graduates of various schools, equipped with optimism, savvy, and resilience. Undoubtedly, they’re an essential part of your team. Experiential marketing,...